When taking photos, and creating online galleries, a significant part of these is the way the images look. Having good quality photos which are edited in a way that catches an audience’s eye, is essential in having people see, appreciate and want to use your photos.
Here are some quick tips on editing your photos like a professional:
- Leveraging technology; it can be the case that, especially if you are not experienced, editing just one photo can turn into an all-day endeavour. Leveraging a software programme or platform, which is suited to your requirements and experience level, can make your life a lot easier. For smaller changes and quick edits, don’t complicate it by trying to edit your photos in Photoshop; try an online editor with premade filters and easier to use options.
- Learn about and love your camera; knowing what lens to use and when can make photos of higher quality and that way they require less editing overall.
- Align edits with your theme; if you are using your photos, or creating a gallery, for marketing or advertising purposes, aligning your edits with the rest of the campaign, and the marketing concepts, can enhance your marketing and branding efforts. For example; photos of an 80s birthday party should be bright with heavy contrast, bright colours and effects.
- Take a course; if you are serious about photo editing and leveraging your photos for marketing purposes, try taking Digital marketing courses online to learn more about not just taking pictures, but using them to market your brand, events and self.
- Find inspiration; looking through other galleries, accounts and social media platforms can provide inspiration, and guide you in looking for effects, edits and overlays which you want for your photos, campaigns and photo galleries.
- Get really good at the basics; sometimes, when it comes to editing photos, it can be beneficial to learn the basics and do them really well, as opposed to learning a little bit of a lot of techniques. This means getting good at adjusting the hues, contrast, brightness and shadow levels.
- Less can be more; sometimes, overediting can make your photos, and yourself, look inexperienced and amateur. Less can be more; try playing with a few elements of the picture first, and ask for second and third opinions.
- Practice makes perfect; practice editing photos for fun, without any pressure. Edit photos of friends, family, your backyard or anything really. Make sure to edit photos of people, places and objects, so that you get better at knowing how to edit different types of pictures, in various settings, and of different kinds of things.
- Don’t fear the black and white; when in doubt, go with black and white! Black and white is a failsafe editing trick.