How to Market an Online Picture Gallery with SEO
An online picture gallery can be a profitable venture considering the demand for images. For many entrepreneurs, marketing the business is the biggest challenge. In this article, check out the most promising method of marketing your online picture gallery.
Search Engine Optimization (SEO)
While you may have a budget for running ads, SEO is the best marketing approach as it generates organic traffic, and the results are long-term. So, what do you need for an effective SEO strategy?
To start, you will need the right tools for keyword research. The Voxel tool, for example, will help you identify potential keywords that most customers search for when looking for pictures. It also comes in handy when assessing key metrics such as keyword difficulty, search volume, variations, and positioning.
Next, you need a robust content marketing plan to target all the keywords and, importantly, establish yourself as an authority in this niche. You can opt to write the content yourself or hire a freelancer or agency. In addition to content, consider link building as it is still among the ranking factors.
An online picture gallery can be a success. The likes of iStock and the rest are big businesses today, so you can be sure that it is a potent niche. However, success depends on how well you will execute your SEO strategy.